The insurance industry is constantly evolving. New technologies are changing not only how independent agents sell policies but also how they attract, retain and communicate with customers. What should agents do now to prepare for the future? Safeco surveyed 600 independent agents about how their roles and business priorities are evolving, thoughts on changing customer needs, and how technology and societal changes may impact how they do business in 2020. Findings include:
- By 2020, independent agents want to spend more time on new business and less on retaining and servicing clients.
- 60% of respondents recognize that online and mobile capabilities are major needs.
- Agents are embracing some digital tools that customers have come to expect. The majority of respondents utilize e-signing docs (65%), online quoting (61%), and text messaging (60%)