Insurance Digital Revolution to Focus on Six Key Digital Technologies in 2017
Industry Initiative Also Launches New Website to Enhance Communications about Digital Technologies
NEW YORK (MARCH 15,2017) Helping independent agents compete and succeed in today's market is the motive behind the Insurance Digital Revolution's (IDR) selection of six key digital technologies to focus on in 2017. The industry initiative, which was created to accelerate the adoption of digital technologies among independent insurance agents, will focus on capabilities that support agents' ability to market, sell and service clients, and to be more efficient. The six capabilities are: e-signature, client portals, claims download, eDocs, interactive websites, and providing 24/7 service.
"Our goal with the Insurance Digital Revolution is to really move the needle in terms of agent adoption of digital technologies. That's why we're focused on six key digital capabilities that we believe every agent needs to be competitive today," said Ron Berg, executive director of the IIABA's Agent's Council for Technology and one of the organizers of IDR. "For example, claims download and client portals help agents attract and retain customers but according to our Digital Transformation survey, over half of agents are not using them."
IDR has planned a series of outreach activities to promote the six technologies and to provide tools, resources and advice for both agents who are more advanced, and those who are just getting started. Outreach includes agent stories and Digital Toolkits featured on the website, industry webcasts, social media programs and a new survey at the beginning of next year.
Mike Becker, Vice President and CEO of PIA and another IDR organizer added, "Digital technologies are disrupting customer service in all industries from banking to shopping to hospitality - and insurance professionals cannot afford to sit back and ignore the growing trend. If independent agents want to drive more business and meet their clients' needs, they need to adapt and start implementing these digital tools today."
The Insurance Digital Revolution also recently collaborated with initiative sponsor, Ask Kodiak, to redesign and launch a new website that is a single source where independent agents, brokers and insurance professionals can go to learn more. The new site features: Digital Toolkits introducing users to different technologies and links to outside resources, calendar of industry events that discuss digital tools, results of the Insurance Digital Transformation Survey, recordings of IDR's Going Digital industry webcasts, and a blog where professionals share their experience implementing new technologies.
"IDR's goal is to persuade and assist independent agents in using the technologies that are changing how the insurance industry conducts business, and it was important to us that our website not only be a useful resource for agents but also that it embodied the digital savviness we were preaching," said Jim Armitage, Chairman of the Associations & User Groups Information Exchange (AUGIE) and IDR organizer. "This website will be the place where insurance professionals can find out about the new programs and materials the IDR is rolling out."
About Insurance Digital Revolution
The Insurance Digital Revolution (IDR) is an industry advocacy and communications initiative to accelerate the adoption of digital technologies that enable independent insurance agents to improve customer satisfaction, grow business, and increase profitability. Organized by IIABA's Agents Council for Technology (ACT), Associations & User Groups Information Exchange (AUGIE) and the PIA, IDR is focused on acting as an information hub with resources to accelerate technology adoption, generating awareness of new tools, providing a roadmap for implementation, and growing usage of existing solutions.